Ningxia Pinpoints 7 Tourist Markets This Yeartourism the and to in of Administration Tourism developing

Recently, reporters learned from the Tourism Administration of the Autonomous Region that, in order to actively counter the adverse influence on tourism industry from financial crisis, the Tourism Administration of Ningxia Autonomous Region will take great actions to intensify our tourism products promotion, these actions will include marketing on five CCTV channels and pinpointing key tourism markets.

It is reported that, presently, the policy of developing 3 major tourism markets in China has been changed from %26ldquo;Vigorously developing inbound tourism; actively developing domestic tourism and norm-developing outbound tourism%26rdquo; to %26ldquo;developing domestic tourism in an all-around way; actively developing inbound tourism and progressing outbound tourism step by step%26rdquo;.

In order to improve marketing and assure customer retention, the Tourism Administration of Ningxia Autonomous Region has signed promotion agreements with CCTV1, CCTV2, CCTV3, CCTV4 and CCTV10 respectively. This move ensured market coverage across the country and in major overseas markets. As trying to stabilize neighboring markets, the Tourism Administration pinpointed Beijing, Xi%26rsquo;an, Hangzhou, Taiyuan, Shijiazhuang, Zhengzhou and Chongqing as the main source markets of our tourism businesses. In addition, the Tourism Administration has decided to invite guests from regions mentioned above to survey and explore in Ningxia in March this year. Furthermore, the Tourism Administration decided to hold a tourism trade fair to promote our tourism products and support several large-scale agencies to set up branches or offices in source markets so as to consolidate and develop markets. Through a set of introductions and promotions, under the organization and arrangement of the tourism authorities, Ningxia will integrate all market resources to strengthen and expand the tourism business in our autonomous region.